Jeffrey the Giraffe is old news, meet Jessie, the new mascot of Upright Oats. While working directly under the lead designer, I led the full creative development of the mascot illustration, exploring multiple concepts to bring Jessie to life. Upright Oats provides nutritious, plant-based milk that benefits both communities and the planet. This project centered on creating a playful brand identity driven by illustration. Jessie the Giraffe was developed to embody personality, intrigue, and charisma, adding a memorable, engaging presence to the brand as one of the only pediatrician approved oat milks out there.