Upright Oats

Upright Oats

Oatmilk, but better

Industry

Plant Based Food & Beverage

Role

Illustrator, art director (photoshoot)

Goal

Mascot design: Develop a fun and cheeky character to serve as Upright's mascot and graphic treatment for all packaging.

Overview

Jeffrey the Giraffe is old news, meet Jessie, the new mascot of Upright Oats. While working directly under the lead designer, I led the full creative development of the mascot illustration, exploring multiple concepts to bring Jessie to life. Upright Oats provides nutritious, plant-based milk that benefits both communities and the planet. This project centered on creating a playful brand identity driven by illustration. Jessie the Giraffe was developed to embody personality, intrigue, and charisma, adding a memorable, engaging presence to the brand as one of the only pediatrician approved oat milks out there.

Oatmilk, but better

Industry

Plant Based Food & Beverage

Industry

Plant Based Food & Beverage

Project Type

Illustrator, art director (photoshoot)

Project Type

Illustrator, art director (photoshoot)

Goal

Mascot design: Develop a fun and cheeky character to serve as Upright's mascot and graphic treatment for all packaging.

Goal

Mascot design: Develop a fun and cheeky character to serve as Upright's mascot and graphic treatment for all packaging.

Overview

Jeffrey the Giraffe is old news, meet Jessie, the new mascot of Upright Oats. While working directly under the lead designer, I led the full creative development of the mascot illustration, exploring multiple concepts to bring Jessie to life. Upright Oats provides nutritious, plant-based milk that benefits both communities and the planet. This project centered on creating a playful brand identity driven by illustration. Jessie the Giraffe was developed to embody personality, intrigue, and charisma, adding a memorable, engaging presence to the brand as one of the only pediatrician approved oat milks out there.

Overview

Jeffrey the Giraffe is old news, meet Jessie, the new mascot of Upright Oats. While working directly under the lead designer, I led the full creative development of the mascot illustration, exploring multiple concepts to bring Jessie to life. Upright Oats provides nutritious, plant-based milk that benefits both communities and the planet. This project centered on creating a playful brand identity driven by illustration. Jessie the Giraffe was developed to embody personality, intrigue, and charisma, adding a memorable, engaging presence to the brand as one of the only pediatrician approved oat milks out there.

Oatmilk, but better

Upright Oats

Upright Oats

Industry

Plant Based Food & Beverage

Industry

Plant Based Food & Beverage

Project Type

Illustrator, art director (photoshoot)

Project Type

Illustrator, art director (photoshoot)

Goal

Mascot design: Develop a fun and cheeky character to serve as Upright's mascot and graphic treatment for all packaging.

Goal

Mascot design: Develop a fun and cheeky character to serve as Upright's mascot and graphic treatment for all packaging.

Overview

Jeffrey the Giraffe is old news, meet Jessie, the new mascot of Upright Oats. While working directly under the lead designer, I led the full creative development of the mascot illustration, exploring multiple concepts to bring Jessie to life. Upright Oats provides nutritious, plant-based milk that benefits both communities and the planet. This project centered on creating a playful brand identity driven by illustration. Jessie the Giraffe was developed to embody personality, intrigue, and charisma, adding a memorable, engaging presence to the brand as one of the only pediatrician approved oat milks out there.

Overview

Jeffrey the Giraffe is old news, meet Jessie, the new mascot of Upright Oats. While working directly under the lead designer, I led the full creative development of the mascot illustration, exploring multiple concepts to bring Jessie to life. Upright Oats provides nutritious, plant-based milk that benefits both communities and the planet. This project centered on creating a playful brand identity driven by illustration. Jessie the Giraffe was developed to embody personality, intrigue, and charisma, adding a memorable, engaging presence to the brand as one of the only pediatrician approved oat milks out there.