Launched for Earth Day, Casetify’s Re/CASETiFY campaign celebrated the brand’s global phone recycling initiative, the largest of its kind worldwide. I led design and concept development, directing and managing other designers throughout all phases of this brand awareness campaign while working hand in hand with my teams copywriters and strategists. For this campaign we collaborated with artists across New York, Seoul, and beyond to reimagine discarded phone cases as unique art pieces, showcasing sustainable creativity. Working closely with the Production Team, Vacostudio, I oversaw filming, animation, and video development to ensure the vision was executed seamlessly. The result was an engaging, visually compelling campaign that reinforced Casetify’s commitment to eliminating virgin plastic and promoting a more sustainable future.