For House of Wonder, a Danish-owned cafe and playspace, I led the creation of a fresh brand identity, guiding the project from early strategy through final delivery while directing and managing designers to ensure a cohesive creative vision. Collaborating closely with the cafe’s interior decorators, we aligned the digital brand with the physical space. Designed to engage both parents/caregivers and their children, the brand comes alive through graphic treatments, custom illustration, and whimsical touches. The result is a cohesive, captivating identity that seamlessly bridges digital and physical experiences.