I led a brand refresh for Healthee, presenting work directly to the client through workshops, design reviews, and 1:1 working sessions, while managing a team of brand and web designers to ensure a cohesive and scalable execution. The goal was to transform the brand from outdated and unscalable to a contemporary identity while maintaining its friendly, approachable tone and emphasizing Healthee’s “ripple effect” concept, showing how using the platform benefits both users and their communities. I developed a refined color system, updated the logo for scalability, and created a more contemporary wordmark. The result is a versatile, modern brand that communicates professionalism, accessibility, and positive impact.