Evergreen Ranch

Evergreen Ranch

Your True North

Industry

Hospitality & Events

Role

Design director, lead designer, illustrator, web designer

Goal

Brand identity: Create a fresh and elevated brand to highlight Evergreen Ranch as a key leader in hosting retreats and events.

Overview

For Evergreen Ranch, this project involved leading a full brand sprint, presenting work directly to the client through workshops, design sessions, and 1:1 reviews. I collaborated closely with internal team members who shaped the positioning and copy, ensuring the visual direction aligned with the brand’s strategic foundation. The creative work included custom illustration, a hand-drawn wordmark, and a retro-inspired yet modern visual system. Web layouts extended the identity into a warm, digital driven presence that reflects Evergreen Ranch’s choose-your-own-adventure retreat experience.

Your True North

Industry

Hospitality & Events

Industry

Hospitality & Events

Project Type

Design director, lead designer, illustrator, web designer

Project Type

Design director, lead designer, illustrator, web designer

Goal

Brand identity: Create a fresh and elevated brand to highlight Evergreen Ranch as a key leader in hosting retreats and events.

Goal

Brand identity: Create a fresh and elevated brand to highlight Evergreen Ranch as a key leader in hosting retreats and events.

Overview

For Evergreen Ranch, this project involved leading a full brand sprint, presenting work directly to the client through workshops, design sessions, and 1:1 reviews. I collaborated closely with internal team members who shaped the positioning and copy, ensuring the visual direction aligned with the brand’s strategic foundation. The creative work included custom illustration, a hand-drawn wordmark, and a retro-inspired yet modern visual system. Web layouts extended the identity into a warm, digital driven presence that reflects Evergreen Ranch’s choose-your-own-adventure retreat experience.

Overview

For Evergreen Ranch, this project involved leading a full brand sprint, presenting work directly to the client through workshops, design sessions, and 1:1 reviews. I collaborated closely with internal team members who shaped the positioning and copy, ensuring the visual direction aligned with the brand’s strategic foundation. The creative work included custom illustration, a hand-drawn wordmark, and a retro-inspired yet modern visual system. Web layouts extended the identity into a warm, digital driven presence that reflects Evergreen Ranch’s choose-your-own-adventure retreat experience.

Your True North

Evergreen Ranch

Evergreen Ranch

Industry

Hospitality & Events

Industry

Hospitality & Events

Project Type

Design director, lead designer, illustrator, web designer

Project Type

Design director, lead designer, illustrator, web designer

Goal

Brand identity: Create a fresh and elevated brand to highlight Evergreen Ranch as a key leader in hosting retreats and events.

Goal

Brand identity: Create a fresh and elevated brand to highlight Evergreen Ranch as a key leader in hosting retreats and events.

Overview

For Evergreen Ranch, this project involved leading a full brand sprint, presenting work directly to the client through workshops, design sessions, and 1:1 reviews. I collaborated closely with internal team members who shaped the positioning and copy, ensuring the visual direction aligned with the brand’s strategic foundation. The creative work included custom illustration, a hand-drawn wordmark, and a retro-inspired yet modern visual system. Web layouts extended the identity into a warm, digital driven presence that reflects Evergreen Ranch’s choose-your-own-adventure retreat experience.

Overview

For Evergreen Ranch, this project involved leading a full brand sprint, presenting work directly to the client through workshops, design sessions, and 1:1 reviews. I collaborated closely with internal team members who shaped the positioning and copy, ensuring the visual direction aligned with the brand’s strategic foundation. The creative work included custom illustration, a hand-drawn wordmark, and a retro-inspired yet modern visual system. Web layouts extended the identity into a warm, digital driven presence that reflects Evergreen Ranch’s choose-your-own-adventure retreat experience.