For Evergreen Ranch, this project involved leading a full brand sprint, presenting work directly to the client through workshops, design sessions, and 1:1 reviews. I collaborated closely with internal team members who shaped the positioning and copy, ensuring the visual direction aligned with the brand’s strategic foundation. The creative work included custom illustration, a hand-drawn wordmark, and a retro-inspired yet modern visual system. Web layouts extended the identity into a warm, digital driven presence that reflects Evergreen Ranch’s choose-your-own-adventure retreat experience.