I served as the Lead Designer for Collabic, guiding the project from early strategy through final delivery. I facilitated workshops, 1:1s, and all client-facing presentations to align vision and direction. My work included developing a custom wordmark, logo system, and full brand identity that reflects Collabic’s professionalism, trustworthiness, and expertise in organizational development. The result is a clear, scalable brand that strengthens their credibility and presence.